Trial-to-paid reminders doubled conversion.

We replaced a manual email spreadsheet with Autopilot sequences and a CRM that tracks every trial. Conversions climbed without adding headcount.

The challenge

Brightwork was leaking revenue in the gaps between conversations — leads going cold, appointments missed, renewals slipping past their date. Follow-ups depended on someone remembering to send them, and people forget.

What we did

We rolled out NHS Autopilot on top of their existing tools. Every contact now flows into the CRM automatically, and the agent owns the timing and delivery of each reminder across the channels their customers actually read.

The outcome

Within a quarter the numbers moved — and stayed moved, because the system runs whether anyone is watching it or not.